About David Choi
David Choi is a Los Angeles–based composer, songwriter, producer, and music publisher whose work spans film, television, and global brand campaigns. His music has been featured in commercials for brands including Disney, Kellogg’s, the American Cancer Society, GE, Google, Samsung, Toyota, and many others.
As a composer and producer, his work has appeared in the Emmy-winning series Ted Lasso, Netflix’s Finding ‘Ohana (which ranked among the platform’s top 8% most-watched titles), and award-winning films by director Justin Chon including Ms. Purple and Gook, which premiered at the Sundance Film Festival.
Choi’s journey in the music industry began in 2004 while interning and composing music for television projects at a music production studio in North Hollywood. In 2006, he was discovered and signed by industry veteran Judy Stakee, then Senior Vice President at Warner Chappell Music. Stakee is known for discovering and developing major artists and producers including Katy Perry, Sheryl Crow, Joy Williams, and John Shanks. Under her mentorship, Choi refined his craft as a songwriter and producer.
That same year, he also emerged as one of the early pioneers of the YouTube music movement, building an audience of nearly one million subscribers and helping shape the platform’s early music creator ecosystem. During this period he founded the independent record company CHOIS MUSIC, INC., releasing music that has collectively generated more than 125 million streams and video views, with multiple songs charting on Billboard.
As an artist, Choi has released five studio albums and collaborated with acclaimed musicians including Sean Hurley (John Mayer, Gwen Stefani, Ringo Starr) and Victor Indrizzo (Willie Nelson, Avril Lavigne, Gnarls Barkley). His performances have captivated audiences worldwide, blending heartfelt melodies with jazz, pop, and folk influences. Alongside his solo work, he has also written and produced with artists such as Kina Grannis, Imaginary Future, Macy Gray, The Cheetah Girls, Maudy Ayunda, Nataly Dawn, Auburn, and Ryan Higa.
Beyond his work in music, Choi has also built ventures in the creator economy. He co-founded and served as CEO of Content Creators, Inc., a venture-backed technology company that developed tools to help digital creators generate revenue and was later acquired.
Today, Choi is the founder and President of CHOIS MUSIC, a music publishing and administration company representing songs behind major hits across Asia, Europe, and the United States. Through CHOIS MUSIC, he works with artists, music publishers, rights owners, and societies to manage and monetize music rights across global digital platforms.